This crowd-pleasing museum in Clermont-Ferrand traces the story of Michelin, a homegrown family business launched by two brothers back in 1889. Manufacturing rubber tires was just the beginning; Michelin created the red Michelin Guide in 1900 (in addition to road maps), partially to encourage folks to hit the road to discover quality restaurants and scenic viewpoints. It later developed into the red and the green guides still widely used today. At the museum, you’ll learn more about Michelin’s past and how it continues to innovate in the present. Kids of all ages will enjoy the interactive exhibitions—Xbox simulations included.