Chicha de Jora is a traditional alcoholic beverage from the Andes region. Since Incan times, the locals have consumed this drink during important cultural and religious festivities. The chicha, which is made by fermenting a specific variety of maize called jora, is pale yellow in color and tastes like corn beer. In Cusco, there are special bars called chicherias where the locals gather to to enjoy chicha de jora together at long tables. La Choma is perhaps the city's most famous chicheria. Come here to try this classic beverage and sample the traditional food pairings.