This is not only a great restaurant but a great story. Three friends tested an experiment in advertising by selling tacos out of their advertising agency downtown. Since they were prohibited to sell food without selling a product, they commissioned local artists to sell "taco art." Consumers would purchase a print and get three tacos as a gift.
These pop-up events--promoted exclusively via twitter--were a success. This eventually led to a taco extravaganza at the Evergreen Brickworks complete with stations of tacos and tostadas set up on a stage, an art show on half-brick walls inspired by the taco art sold at the pop-up events and a DJ. Approximately 2,000 people attended that event. This enabled chef Andrew Richmond to open his own restaurant.
Richmond is known for his "In Cod We Trust" fish taco but my favourite thing on his menu is the avocado and mango salad. Others rave about the Mexican street corn and the churros.
The decor is inspired by street art and the atmosphere is fun with loud music playing your favourite hits from the 90s. There will be comparisons to competitor Grand Electric but this restaurant stands on its own and is a great option for authentic Mexican food in the city.