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Browsing at Kinokuniya Tokyo  Japan

Browsing at Kinokuniya

In back-to-front Japanese books and especially magazines, the placement of text on the page, and the way it’s connected with visual images, resets the entire graphic structure. This produces a slight disorientation (at least to my Western eyes), which is also evident in the structure of Japanese bookstores, forcing you to browse—because there’s less to hang on to. Kinokuniya has branches all over Tokyo, but the one in the Takashimaya Shopping Center is the most awesome. Here I especially love the magazine displays, which remind me of old Sears catalogs from when I was a kid—with tons of pictures and words I couldn’t read. Even the book wrapping is more elaborate than anything we’re used to.
—Fred Dust
Tamagawa Takashimaya Shopping Center, South Building, 5th floor, 3-17-1 Tamagawa, Setagaya-ku, 81-2-3709-2091.