As distinctive as the pieces of jewelry she designs, Kendra Scott began assembling her fairy tale-like bijou in her home in Austin
a decade ago, as an escape from stress. When friends cooed over her swank necklaces and earrings, she realized her hobby might have legs. So with just $500 to start, Scott decided to pursue her passion for fashion. With a sample tray, she visited Austin boutiques, which not only bought up her prototypes, but placed orders for more. Today, this elegant entrepreneur’s flagship store is in Austin’s SOCO neighborhood. Hollywood A-listers, such as Sofia Vergara, clamor for her colorful collections, which remain affordable and versatile.