A collection of 31 idiosyncratically designed and decorated cottages (think Morocco does sea glass) on Jamaica’s isolated south coast, Jakes attracts a stylish but relaxed crowd that doesn’t mind the two-hour drive from Montego Bay, the middling black-sand beach, or the arid landscape. They come because, without making too much fuss about it, Jakes is one of Jamaica’s hippest hangouts. It's connected with the film and music world through legendary Jamaican filmmaker Perry Henzill, whose wife, Sally, an artist, created the resort, and son, Jason, manages it. And it has a reputation for community involvement that gratifies even the most socially concerned traveler. Guests plan a yoga retreat, or watercolor classes, or a best friend’s wedding, and the next thing they know, they’ve volunteered to help with some community project—often the result of a conversation with a local over a Red Stripe beer at the hotel’s Jack Sprat Restaurant.