In 1996, when Bill Gates written an article “Content is the King”, no one had imagined that this phrase would become the Internet meme and emphasizes the importance of content. Content is indeed the king. Be it a practical world or internet world, everyone is the supporter of this philosophy because a quality content can make or break your image. SEO has been 25 years old, but still content is one of its vital tools which any business website or internet marketer can’t ignore. Not only SEO, content has made an imperative place in top 3 rankings features of Google also. In fact, Google has announced algorithms, especially for content so that every website maintains the quality of content to keep audiences happy. Similar to internet and SEO, content has also seen various phrases – first, Content Marketing and then Content Management System (CMS). Most of us discern about content marketing, but Content Management System (CMS) is the web-based applications which are new to most of us and designed for creation and updation of websites’ content.
Efficient in performing various tasks for a website such as updating content, how many times the content is shown to a user and managing how the content connects with other elements of the website, Content Management System (CMS) can do a wonder for a website. This application manages content on a website without having an extensive coding, which means no hand-coded HTML pages and mastering CSS. CMS varies in forms and factors which should keep in consideration.
a) Technology – high load performance, security issues and search engine ranking factors.
b) Web Presence Management – The system should permit for the management of different websites separately and securely so that it can manage multiple web presences.
c) Ease of use – Most of the users have no idea about how CMS works. So, it is crucial to assess the ease of content editing interface, template-building interface and content approval system.
CMS is imperative for a website. You can estimate its importance from this fact that if you are not using CMS for a website, its cost will be much high than the cost which you paid for using it.
Benefits of Content Management System (CMS) –
1) Content in Control – No one knows your business better than you, what you want to say or how you want things to look, especially content. CMS gives you direct control over the content of your website.
2) Content is synonym for change – As much as you update your content, make changes to make it more informative and helpful for your users, so much search engine would give high emphasis on your website in the rankings.
3) More content means more benefits – After setting up CMS, you can add more content to your site because it becomes easier for you to update and add new contents. This will result in high rankings by search engines as well as more opportunities to draw more traffic to your site.
4) New doors for communication with audiences – Whether you are a retailer, small business or big brand looking to maximize chances for success, CMS will open new ways to communicate with your audience.