Indie Boutiques and Designers
French women continue to set the standard for understated and effortless style. Emerging French brand Sézane
offers pieces with bohemian flair, such as embroidered dresses and lace blouses, and keeps clothing and accessories affordable by focusing mainly on e-commerce. L’Appartement, Sézane’s showroom in the 2nd arrondissement, offers customers the chance to try on pieces from the latest collections and place an order. At model and fashion icon Ines De La Fressange’s
eponymous boutique in Saint-Germain-des-Prés, women can find pieces Audrey Hepburn might have worn in Funny Face
: cropped trousers, ballet flats, and cashmere cardigans. The French menswear brand AMI
has been growing steadily since its founding by a former designer for Givenchy and Dior in 2010—the brand has three locations in Paris, as well as boutiques in Tokyo, London, and Hong Kong. It carries a variety of pieces perfect for creating a chic yet casual layered look, including bomber jackets, tailored denim shirts, and striped cardigans.