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A modern boutique-style hotel in Myeongdong, Hotel28 has a cinema theme, from the antique movie camera in the lobby to the Director’s Suite with custom Hermès furniture and photographs of Korean film icons. Guests can relax and mingle at the hotel’s cultural library, art gallery, and cinema, or the rooftop garden. Traditional meets trendy at the hotel’s restaurant, Wolhyang, a Korean pub known for its makgeolli (a milky, slightly effervescent liquor made from rice), serving food designed to complement the drinks. The hotel is the only member of Small Luxury Hotels in South Korea, bringing a high level of service and design to an area of Seoul more commonly associated with hostels and soulless chain hotels.