Hotel Rosso 23
23 Piazza di Santa Maria Novella
Photo courtesy of Rosso 23
Contemporary style on Piazza Santa Maria NovellaNo prizes for guessing that the theme in this well-located hotel is the colour red which, off-set by white and grey gives a smart, contemporary edge in its context of a tall, 18th-century townhouse, built round an elegant courtyard. Bedrooms are all spacious and well-appointed: the best have tall picture windows overlooking the square and the glorious façade of the church of Santa Maria Novella. As well as free wi-fi, mineral water and upgrades where available, the very reasonable room rate includes a well above average breakfast buffet.