Locally grown is not a fad or new development in Iceland - it's just they way they eat/grow/serve. Geothermal heat is utilised for greenhouses, and here is the biggest mushroom factory in Iceland. The surrounding area is a popular location for summerhouses. Flúðir has excellent services available for visitors. Among those are a grocery store, a restaurant, a swimming pool, accommodation in the three star Icelandair Hotel Flúðir, a camping ground, an information centre, a golf course, a horse rental, a bank, a post office and a small airfield.