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Floroom

Via del Pavone, 7, Florence
| +39 055 230 2462
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Floroom Florence  Italy
Floroom Florence  Italy
Floroom Florence  Italy
Floroom Florence  Italy
Floroom Florence  Italy
Floroom Florence  Italy
Floroom Florence  Italy
Floroom Florence  Italy
Floroom Florence  Italy
Floroom Florence  Italy
Floroom Florence  Italy
Floroom Florence  Italy
Floroom Florence  Italy
Floroom Florence  Italy
Floroom Florence  Italy
Floroom Florence  Italy

Floroom

Hidden away in two second-story apartments in two historic Florentine buildings are eight of the sleekest and most stylish rooms in a city that often forgets it’s not still in the Renaissance. Floroom began its life as just Floroom 1, an expansive pied-à-terre that the design-conscious owners transformed into a four-room boutique bed-and-breakfast, the kind of place in which they and their friends would want to stay. It’s a vision of black, white, and gray, with polished hardwood floors, vintage furnishings, and walls adorned with oversized black-and-white photographs. Floroom 2 joined the family a few years later, just across the river, with its parquet floors, elegant gray armchairs, and the same warm and welcoming atmosphere that comes through when the proprietors cook guests’ breakfast in each apartment kitchen and offer suggestions of their favorite local spots. Sure, rooms are small—each Floroom does have a common area with a TV and DVD library—but it’s hard to beat the feeling of crashing at a stylish friend’s place while visiting one of the most beautiful cities in the world.