89 Jermyn St, St. James's, London SW1Y 6JH, UK
| +44 330 134 0180
Sun 11:30am - 5:30pm
Mon - Wed 9:30am - 6:30pm
Thur - Sat 9:30am - 7pm
The Royal Family's Favorite PerfumesFloris has been scenting London's well-to-do from their tiny shop on Jermyn Street in Mayfair since 1730. A trip to the shop is like a visit to a scent museum. In fact, tucked away in the back of the shop is an actual museum filled with bottles and droppers and the antique desk of Floris' in-house nose. Throughout the shop walls are Royal Warrants, which are carved and painted wooden crests as well as letters from clients such as Florence Nightingale. Floris actually received its first Royal Warrant in 1820 as smooth pointed comb maker to King George IV. In honor of Queen Elizabeth II's Diamond Jubilee, Floris launched an updated version of Royal Arms, the fragrance the house created to celebrate the queen's birth 1926. Only six crystal and diamond bottles of the Royal Arms Diamond Edition were produced, smelling of rose, jasmine, and violet.
Today, visitors can pop in the original Jermyn Street shop to by best selling scents such as Bouquet de la Reine and the spicy, woody men's fragrance No. 89. A customized fragrance starts at $425 and begins with a 90-minute consultation. Floris also offers a very limited number of "by request" scents which evoke an experience, emotion, or memory.