Photo courtesy of Flo Concept Store
Where Shopping Takes a Breath
The slow food movement was born in Italy—so why not “slow shopping”? Just a short stroll from the Ponte Vecchio, this concept “trendstore” proudly celebrates the small-batch, handcrafted, and socially responsible, as well as what it describes as a “transparent” shopping experience. The boutique is stocked with carefully selected (but still accessible) accessories and fashions from independent Italian brands, for both women and kids; there are always new and unique finds, and the staff is happy to spend as much time with you as needed to help pull together the perfect outfit, or find the perfect gift. The house label is made in the on-site atelier, where master craftspeople are also on hand to help new and smaller companies design and produce their own lines.
By Sandra Ramani, AFAR Contributor
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30/34R Italy, Lungarno Corsini, 30, 50123 Firenze, FI, Italy
+39 055 537 0568
Mon - Sat 9am - 1pm, 4pm - 8pm