Fitted

Growing from a cool hat brand into a leading representative of Hawaiian streetwear, Fitted appeals to island youth while emphasizing culture and history. Founded in 2005 by ex pro-skater Rene Matthyssen and former Tori Richard designer Keola Naka’ahiki Rapozo, the company keeps its limited-release designs homegrown while collaborating with the best clothing innovators in the industry. Whether a T-shirt, hat, or accessory, if there’s a Fitted item that catches your eye, grab it. The story behind each product is infused with Hawaiian style that’s inspired by the “voice of the people”—the local community—and gives you a story to tell back home.