The Swire Hotels group has infused the business hotel concept with a jolt of hipness. East is located in the Lido neighborhood on the fringe of northeast 4th Ring Road, removed from some of the hustle and bustle of Beijing’s center. In spite of this setting, the location is nonetheless convenient; the hotel is just a short taxi ride from the airport, and the adjacent Indigo mall offers most amenities a traveler could want. A subway stop just outside of East facilitates trips to the city center. The 798 Art Zone, a ten-minute cab ride away, provides a sprawling maze of cafés, galleries, and avant-garde installations.