Take a Moroccan riad, renovate it in a contemporary minimalist style with Starck-ian bathroom fixtures, cubic leather furniture and boldly striped textiles à la Missoni or Paul Smith, and you’ve got riad Dar One. At the end of a gated alleyway in the Jewish quarter of the medina, this has to be one of Marrakech’s best-kept secrets: sleek, quiet, cosmopolitan and eminently affordable.Owner Jean’s impeccably behaved dogs Loukoum and Tosca follow him loyally wherever he goes. He visits the riad every morning to help guests plan their day, and then hands over to his excellent team of staff. Book an airport transfer for €15 a person; almost as cheap as a regular taxi and much less of a headache. A vase of fresh roses will appear in your room every day.