Deft use of social media—you can tweet for a seat and get a special deal—enabled a pop-up poultry joint to settle into long-term industrial-chic digs in 2011. Atmosphere, like the menu, is minimalist. Flavors are not. The addictive qualities of the wings, and the soy-and-garlic half or whole birds, help explain the long lines of chicken fanatics waiting to get in. This appeared in the September, 2012 issue.