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Chocolat Frey

Switzerland's Interactive Chocolate Museum
It's no secret that I love eating chocolate but I had no idea that I'd learn so much about the craft while visiting the Frey Factory. Before heading into the actual exhibition room, I was given a crash course in the art of chocolate-making, complete with instructions on how to best balance flavors and toppings. The best part was getting to decorate a bar of chocolate and take it home at the end of my visit. Yum!

Once inside the museum exhibition space, the experience was very interactive and informative. I've been to my fair share of museums but I was super impressed by the high-tech installations. By far the biggest highlight of the tour is a large, rotating platform of chocolates up for grabs. I felt like a kid in a candy store but then again, I suppose that's exactly what I was that day.

I several different treats form the circular table before continuing to a section of the room that allows museum-goers to literally look inside and see chocolate makers at work. There's a lot of machinery involved and it was exciting to see how a chocolate bar is packaged. I left with a greater appreciation for my favorite dessert, albeit a stomach ache as well.
Bresteneggstrasse 4, 5033 Buchs, Switzerland
+41 62 836 24 25
Tue - Sun 10am - 5pm