Brand New China

In Sanlitun, just down the street from posh boutique hotel The Opposite House, Brand New China (BNC) sells clothing, accessories, home goods, and furniture by 100-odd emerging Chinese designers. The woman behind BNC is Hong Huang, the daughter of Mao’s English teacher, a Vassar College grad often referred to as the Oprah Winfrey of China. BNC is massive, with rack after rack of clothing for men and women (think slouchy knits, gauzy cocktail dresses, and slim, patterned men’s blazers), furniture (curio cabinets, handsome wooden benches, gilded bird cages) and accessories like bags and costume-style jewelry.

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Brand New China (BNC)

In Sanlitun, just down the street from posh boutique hotel The Opposite House, Brand New China (BNC) sells clothing, accessories, home goods, and furniture by 100-odd emerging Chinese designers. The woman behind BNC is Hong Huang, the daughter of Mao’s English teacher, a Vassar College grad often referred to as the Oprah Winfrey of China. BNC is massive, with rack after rack of clothing for men and women (think slouchy knits, gauzy cocktail dresses, and slim, patterned men’s blazers), furniture (curio cabinets, handsome wooden benches, gilded bird cages) and accessories like bags and costume-style jewelry.

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