While the rest of the world is selling slabs of meat, chickens with black skin and trinkets that the U.S. rejected at the border...Switzerland is selling sunshine and flowers in their market. Switzerland is still today, just like it was that movie with Julie Andrews high in the Alps.
Seriously. Don't skip over Switzerland just because you can't point it out on a map (and it's not Sweden...that's actually a different country.) It's wonderfully peaceful and beautiful and lots of art to see.