Surrounded by European Union government buildings, the quirky and characterful Aloft Brussels
brings the Starwood brand’s lively spin on business hotels to the European capital. With sleek, loftlike rooms, 24-hour self-service dining, and all the highest-tech amenities (it’s the first hotel in the Benelux region to have a keyless check-in system), the hotel appeals to young professional travelers who don’t need the over-the-top services of a traditional business stay. Its boxy, avant-garde architecture and bold, colorful decor attract a more design-conscious crowd that values both style and substance, as evidenced by the regular artist- and creative-hosted events the hotel sponsors. But it’s the bar that says the most about how the Aloft Brussels stands out: the sprawling, vibrant lounge has pop art–inspired decor, a pool table, an outdoor patio, and regular live music; it attracts a young, attractive crowd for after-work drinks and late-night parties throughout the week.