A B Fits

This hip North Beach boutique is the spot to shop to if you're looking to dress like a San Franciscan. Started by Howard Gee more than two decades ago with a mission to "bring people better denim and do so with a personal touch," the shop has built loyal customer base for its custom denim offerings -- in a variety of styles from skinny to straight leg. Although jeans were the original concept for the store, today A B Fits also focuses on unique creations for both men and women by local designers. The staff is also friendly and works with you to find your body type's perfect fit.