The photo-sharing platform announced new action buttons that let users make bookings, purchases, and reservations directly through the app.
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Instagram provides a wealth of travel inspiration for the service’s 500 million daily active users. Now, the photo-sharing service is rolling out a series of new tools that will make it easier than ever for users to not just discover destinations that pique their interests, but to actually book visits to those places as well.
On May 8, Instagram announced new action buttons on business profiles that will allow users to “book,” “get tickets,” “reserve,” or “start order”—all without ever leaving the app. (Yes, that means you can make a dinner reservation or buy event tickets straight from a business profile then continue scrolling through your feed.)
To provide these new options, the Facebook-owned company is partnering with several third-party services, including GrubHub, Eventbrite, OpenTable, SevenRooms, Fandango, Yelp Reservations, and others.
“As more people continue to interact with businesses on Instagram and take action when inspiration strikes, we’re making it easier to turn that discovery into action,” reads Instagram’s official announcement.
With more than 80 percent of Instagram users following businesses on the platform and 200 million users visiting business profiles daily, the new tools are aimed at “moving Instagram from a place where business is discovered to a place where business is done,” said Vishal Shah, the company’s director of product management.
As a result, Instagram will surely become a platform that not only inspires travel, but one that enables it too.
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