Last week, The Hoxton, Britain’s hippest line of hotels, expanded to Amsterdam, where I happened to be. Here, three reasons I found to book a night there on your next trip (besides the fact the rooms are, obviously, beautiful).

1. It’s easy on the wallet.
The Hoxton is sort of like the Ace Hotels of Europe: low prices, high design. Pay around 120 for a very cozy but practical room. Spacious rooms with canal views only set you back around 200. If you have a hankering for a late-night can of beer or a fancy tonic water, they sell cheap provisions at the front desk.

Cool design at The Hoxton, Amerstdam


2. They make it super easy to meet locals.
The hotel organizes various “Hoxtown” events, which are essentially a shortcut for travelers to interact with local artists. My trip happened to dovetail with a Q&A with Jordy van den Nieuwendijk (below), a graffiti artist-turned-illustrator with a knack for cheeky, childlike drawings with less childlike themes.

Meet the locals at The Hoxton, Amerstdam


3. The location is unbeatable for shopping.
The Hoxton is located on Herengract, which is crazy convenient to the best shops in Amsterdam. Don’t miss Zipper, a great vintage store that scours the world for goodies and re-tailors their finds in North Holland before selling them; Dutch indie designer Velour; and Kaaskamer, the cheese shop in town to visit for a pleasantly overwhelming selection of aged Gouda. You’re also right across the street (technically, right across the canal, as the hotel is canal-side) from The Merchant House, a small gallery which is currently hosting a fantastic Chuck Close exhibit.

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To find out what there is to do around The Hoxton, check out the AFAR guide to Amsterdam.