Since we started AFAR, we have always tried to find new ways to help people travel deeper. Our magazine inspires, our website offers thousands of ideas for places to go and things to do, and our Experiences event series singles out cities and brings them vibrantly to life for small groups of travelers. Now I’m excited to announce the launch of AFAR Journeys.

AFAR Journeys are itineraries crafted for you by members of AFAR’s Travel Advisory Council (TAC) and other specially selected tour operators and travel agents. The trips are tailored to specific interests: biking, food and cooking, wellness. Take a look at The day-by-day descriptions will give you a glimpse at what’s possible, whether you travel on your own or sign up for a trip offered by a TAC member. Thanks to our partners at Switzerland Tourism, their beautiful country will be our first AFAR Journeys destination.

And what a great place to begin! Majestic peaks, lush meadows, charming towns, and happening cities—all in a compact, easy-to-navigate country. Bike through the striking countryside. Drive the mountain roads where James Bond and Goldfinger once raced, then relax at the new Chedi Andermatt, a hotel where 007 surely would have felt at home. Hike and restore yourself at the world-famous La Prairie spa. There are so many enticing possibilities.

Our itineraries take you from Geneva in the French-speaking west through the vineyards of Lavaux, to Zurich and the central and eastern German-speaking areas, and south to the Italian-speaking region of Ticino. We will offer the classic—Lucerne, St. Moritz—as well as lesser-known spots like Appenzell, where artisanal food traditions have endured for centuries; the alpine village of Kandersteg; and the Engadine, a valley near the Italian border that is home to the first national park in the Swiss Alps.

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Please go to AFAR Journeys and prepare to be inspired. You’ll find trips for every taste, all of them easy to book through the experts on our Travel Advisory Council, who are also happy to craft a custom itinerary just for you.

As AFAR Journeys grows, we will add more destinations, but get in on the fun early and go to Switzerland soon. I’ve already booked my trip!

Good travels,

Greg Sullivan
Cofounder & CEO

Photo courtesy of Zacharie Grossen, This appeared in the June/July 2015 issue.