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  • South Korea, Seoul, Myeong-dong, 명동2가 명동길 26 중구 서울특별시 KR
    Opened in 1997, Nanta is the longest-running show in Korean history. Similar to Stomp, it’s a nonverbal musical that people of all ages and nationalities can understand. The comedic story follows a frantic kitchen staff as they prepare for an impending wedding banquet. In addition to impressive percussive performances with cooking equipment, the 90-minute show incorporates many opportunities for audience participation. It’s become so popular that it now plays at two theaters, one in Myeongdong and another in Hongdae. Each venue offers an afternoon and evening show, with a third added on weekends. It’s recommended that you buy tickets in advance as seats sell out quickly.
  • My kids wanted to go to Japan. We took them to South Korea instead—and our timing was “Golden.” Here’s our parent- and kid-approved itinerary for exploring Seoul and Jeju Island.
  • Overview
  • A guide to comfort foods from street vendors for cold days exploring Seoul
  • 3-1 Myeongdong-gil, Jung-gu, Seoul, South Korea
    If you don’t know that Korean beauty products are the Next Big Thing, chances are you’ve been living under a rock, you’re a non-Korean man, and/or you’re over age 50. For everyone else, K-Beauty is an of-the-moment trend that’s popping up everywhere from international cities like New York and Hong Kong, to the beauty section of Target in small Midwestern towns. Needless to say, it’s everywhere.

    So of course it’s big business in Korea’s capital, where the streets of buzzy Myeongdong hum with a thousand beauty stores. Perhaps the most popular of all the products are mask sheets, made with ingredients to make one’s skin firmer, more moisturized, whiter, cleaner…you name it. Perhaps the best place to look for one’s ideal mask sheet is aptly named, Mask Sheet Story, a store that sells—you guessed it.

    There are four outposts of All Mask Story. All Mask Story No. 1 is on the popular Myeongdong Shopping Street.
  • Myeongdong is a dizzying shopping mecca where every major Korean cosmetic and fashion brand has a store—or several. The Korea Tourism Organization estimates that more than 1 million visitors pass through the area every day. Anchored by the Lotte and Shinsegae department stores, Myeongdong is packed with stalls and shops, both above- and underground. Don’t worry about a language barrier—most salespeople speak English and will even try to lure you in with the promise of free goodies like sheet masks. (Remember to bring your passport to qualify for tax-free refunds at participating locations.) At night, the energy intensifies with mazes of neon lights and vendors selling street food like rice cakes, egg toast, tornado potatoes, dumplings, steamed corn, and anything that fits on a skewer.
  • 52-3 Myeongdong 2(i)-ga, Jung-gu, Seoul, South Korea
    Koreans are masters of skin care, and Korean beauty products are sweeping the globe. One of the most popular beauty brands is a label called Skin Food. The brand takes natural ingredients such as celery, broccoli and coconut (basically a salad for your face) and turns them into cleansers, toners, masks and makeup. Add to that colorful packaging, affordable prices and lots of free samples, and you’ve got yourself a must on your shopping itinerary for your trip to Seoul. Skin Food and other beauty stores aren’t hard to find—they can be found in almost every mall, subway station and shopping district of the city.
  • 8-1 Myeongdong 10-gil, Myeongdong 2(i)-ga, Jung-gu, Seoul, South Korea
    When a restaurant has only four items on the menu, chances are good it will be an expert at preparing them. Myeongdong Kyoja is one such establishment. The restaurant’s signature dish is kalguksu, a hearty soup with chicken broth, hand-cut noodles, minced meat, dumplings, and vegetables. Also on offer is kongguksu, a cooling soup of soymilk broth and nutrient-rich chlorella noodles that’s perfect for summer. On the other end of the spectrum is guksu, a wheat-noodle dish coated with spicy red-pepper paste. Lastly, there are mandu—baskets of steamed dumplings stuffed with fresh pork and vegetables. As servings here tend to be large and optimal for sharing, it’s best to come with a friend or two.
  • 52 Myeongdong 8-gil, Myeong-dong, Jung-gu, Seoul, South Korea
    Excitable employees hawk two-for-one creams and thrust shopping baskets at unsuspecting passersby, but their annoying antics don’t diminish the fact that Nature Republic is one of Korea’s most popular skin and beauty stores. Purveying candy colored packaging, and everything from snail solution mask sheets to Madagascan baobab tree facial moisturizing mist, Nature Republic prides itself on using all natural ingredients from around the world. In addition to the skincare products, there’s also haircare and makeup. The “Lemon Foot & Nature Peeling Foot Mask” is a not-to-be-missed purchase. 52, Myeongdong 8-gil, Jung-gu
  • 27 Myeongdong 8ga-gil, Chungmuro 2(i)-ga, Jung-gu, Seoul, South Korea
    Korean for mixed rice, the simple yet satisfying dish bibimbap was conceived as a way to use leftover side dishes before the New Year started. At locations in busy Myeongdong and Insadong, Gogung specializes in the Korean staple, serving it in a bowl of hot rice covered with seasoned vegetables and tangy gochujang (red chili paste). Diners can top the dish with a fried egg, sliced raw beef, or seafood, then mix all the ingredients together, adding their preferred amount of spice and seasoning. If you want to try Gogung’s signature dish, order the Jeonju Dolsot bibimbap, which comes in a sizzling stone bowl that nicely crisps the bottom layer of rice.
  • 56 Myeongdong-gil, Myeong-dong, Jung-gu, Seoul, South Korea
    A bowl of warm juk (Korean rice porridge) is a gratifying way to start the day. Commonly topped with vegetables or meat, the dish is believed to contain healing and nourishing properties. Though mainly eaten for breakfast, juk can be enjoyed at any time of day. There are many specialty porridge shops in Seoul, but Migabon is considered the standard-bearer. Located in the heart of Myeongdong, the unfussy restaurant offers more than 20 types of juk, ranging from a signature abalone version to sweeter pumpkin and red bean options. For those who don’t want porridge, a flavorful ginseng chicken soup is also on the menu. All orders come with complimentary—and refillable—banchan (side dishes) and tea.
  • Sinseon Seolleongtang is a local chain that specializes in seolleongtang soup, a milky broth that gets its subtle, soothing flavor from simmered ox bone. When combined with tender beef brisket and sliced green onions, the soup is the ultimate comfort food. The origins of seolleongtang are in dispute—some believe it evolved from the boiled beef with scallions dish eaten by ancient Mongolian invaders, while others argue it came from an 11th-century king, Seonjong, who, after sacrificing a cow, wanted to feed a large number of subjects with the least possible ingredients. Either way, the 24-hour Sinseon has remained a go-to since 1981 for locals seeking a satisfying breakfast, lunch, dinner, or hangover meal.
  • Perhaps the most medically-minded of Korean beauty brands (or at least with packaging and stores that look that way), Mediheal products are said to promote clean and healthy skin, and are supposedly recommended by primary care physicians. The sterile looking location on the Myeongdong shopping street has a hospital-like feel, and the staff is very knowledgeable about caring for skin that is dry, oily or otherwise a problem. Mask sheets come in packaging that resembles capsules or IV bags, and there are other clever gimmicks such as BB cream that comes with what looks like a miniature paint roller—to apply the cream of course. Myeongdong Shopping Street
  • K-Beauty is big business, and Olive Young, one of Korea’s most popular beauty shops purveys products not only from Korea, but France, the US, and Japan among many other locales. This cavernous emporium sells lip balms, nose hair scissors and everything in between. A visit to this buzzing temple of beauty is never a dull moment, as fresh-faced Koreans pour over myriad products promising to whiten and brighten, moisturize and de-frizz. At the hopping Myeongdong location, shoppers can experiment with cosmetics in the Get It Beauty Zone, sample over 40 scents at the Perfume Bar, and break for a snack in the K-Food Zone. 53 Myeongdong-gil, Jung-gu