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  • In Seoul, South Korea, a writer explores the origins—and resurgence—of one of the country’s richest culinary traditions.
  • Tucked away in the heart of downtown Seoul is the quaint Insadong district, where a Korea of yore comes to life in the form of traditional artists and musicians, shops selling Korean crafts and souvenirs, and street performers dressed in native costumes. This is the place to go if you’re set on buying the wooden masks, paper lanterns, and tea sets that the country is famous for. Two other stores also stand out from the crowd in Insadong: Gounjae Handcraft can be smelled before you even enter the door. This handmade soap shop, in the small brick courtyard of Ssamji Gil Center, offers sumptuously scented soaps, lotions, and bath products in scents like avocado, ginger, and almond. I love the tiny, traditional mask-shaped soaps that make inexpensive and lightweight souvenirs. The Ee Gee boutique is a veritable treasure chest bursting with glimmering necklaces, bracelets, and other one-of-a-kind baubles–it’s located on Insadong’s main drag.
  • 11 Yulgok-ro 10-gil, Gwonnong-dong, Jongno-gu, Seoul, South Korea
    Amass Hotel may be located in the heart of one of Seoul’s most traditional neighborhoods, but its interiors are modern and industrial. Black-and-white rooms are compact yet comfortable (think heated floors); opt for a quad room for double the space and a private terrace with a covered long table and benches. The rooftop bar offers views of N Seoul Tower and the city’s skyline, and a downstairs café provides a convenient breakfast option, with many others within walking distance. The nearby Bukchon Hanok Village and Insadong-gil street are shopping hubs for souvenirs, folk art, and handicrafts, and the Changdeokgung Palace is across the street (best to buy tickets in the morning and return later for the tours). The hotel offers free bicycle rentals but is also very subway accessible.
  • 35-4 Insadong-gil, Gwanhun-dong, Jongno-gu, Seoul, South Korea
    When most people think of Korean cuisine, the first food that comes to mind is usually kimchi. In addition to being the country’s national dish, the spicy, fermented vegetable condiment has been shown to contain many health benefits. Learn even more about it at Museum Kimchikan, located in Insadong. Fun for children and adults alike, the museum features interactive exhibits about the history and process of making kimchi, culminating in a little tasting room with several varieties to sample. The small entrance fee includes an audio guide and complimentary hanboks (traditional Korean clothes) to wear inside the facility. If you plan to visit on a Wednesday or Thursday, secure advance reservations for a kimchi-making class.
  • 33-1 Insadong-gil, Gwanhun-dong, Jongno-gu, Seoul, South Korea
    One of the city’s oldest teahouses, Insadong Chatjip hand-makes everything on its menu, from drinks to desserts. Unlike China’s and Japan’s traditional leaf teas, many of the Korean teas on offer here feature herbs, spices, or fruits like quince and plums that are believed to have medicinal properties. Don’t be surprised if some taste sugary sweet—it’s common to add heaps of honey or syrup to the blends. If you prefer a more delicate flavor, stick to the buckwheat or Ujeon green teas. In addition to drinks, this two-level teahouse has a lovely open-air courtyard where guests can enjoy their tea alongside cookies and rice cakes.
  • 27 Myeongdong 8ga-gil, Chungmuro 2(i)-ga, Jung-gu, Seoul, South Korea
    Korean for mixed rice, the simple yet satisfying dish bibimbap was conceived as a way to use leftover side dishes before the New Year started. At locations in busy Myeongdong and Insadong, Gogung specializes in the Korean staple, serving it in a bowl of hot rice covered with seasoned vegetables and tangy gochujang (red chili paste). Diners can top the dish with a fried egg, sliced raw beef, or seafood, then mix all the ingredients together, adding their preferred amount of spice and seasoning. If you want to try Gogung’s signature dish, order the Jeonju Dolsot bibimbap, which comes in a sizzling stone bowl that nicely crisps the bottom layer of rice.
  • 161 Sajik-ro, Jongno-gu, Seoul, South Korea
    This “Palace Greatly Blessed by Heaven” was once the heart of Korea. It was the power center of the Joseon dynasty (1392–1897), and was originally built in 1395—some new digs for a new dynasty. Like the Forbidden City in Beijing, the palace is a complex of buildings—a throne hall, the king’s living quarters and more—a sort of city inside a city, accented by gardens and pavilions. The Japanese flattened the place in the 1590s, and the site remained a ruin until a complete reconstruction in 1867 brought back more than 500 buildings. At the Gwanghwamun Gate, soldiers, beautifully costumed in red robes, still perform the changing of the guard. Seoul has other palaces, but this is the one to see if your time in town is limited.