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  • From lakeside villages to alpine towns, Switzerland’s Christmas markets shine with festive lights, fondue chalets, flying Santas, and more.
  • Make your next trip one for the books when you go on an over-the-top tour of Switzerland’s charming small cities, filled with delicious dining, scenic wonder, and plenty of train travel.
  • Overview
  • From one of Switzerland’s most iconic lakes to quaint cobblestone backstreets, there are certain unforgettable views in Zurich. Elegance and efficiency are entwined at Zurich’s Paradeplatz, home to many of the largest Swiss banks. Expense and affluence are flaunted on Bahnhofstrasse, lined with designer shops. Nostalgia fills the air around James Joyce’s grave at Friedhof Fluntern cemetery, and the view of the stained glass windows in Zurich’s Fraumünster church is sublime.
  • Switzerland’s largest city mixes urban pleasures with lots of natures, most notably Lake Zurich. The Swissôtel’s location near the train station is convenient for business travelers, while 25 Hours Hotel Zurich West offers a business lounge alongside playful local touches such as a kiosk selling Freitag bags. For 5-star service, book the Baur au Lac, set along the lakeshore and close to Zurich’s famous shopping street Bahnhofstrasse. Escape to the fairytale-like Dolder Grand for a true splurge.
  • Josefstrasse, 8005 Zürich, Switzerland
    Zurich West’s answer to Bahnhofstrasse is lined with boutiques of its own, the most popular of which are Einzigart for design-minded goods like Kristian Vedel’s handcrafted birds and Little Black Dress for chic, edgy takes on the style classic. The restaurant Josef has long served as the neighborhood’s unofficial canteen with its imaginative tapas-sized dishes and buzzing bar scene. Photo © Gian Marco Castelberg/The Brander
  • Talstrasse 1, 8001 Zürich, Switzerland
    Baur au Lac, the grande dame of Bahnhofstrasse hotels open since 1844, is home to the city’s most beautiful restaurant, with a stunning glass gazebo with Lalique chandeliers overlooking the hotel’s private park. Chef Laurent Eperon’s dishes are mostly contemporary takes rooted in French technique, though the menu has a special “Veau Suisse” section that includes a meltingly tender glazed veal knuckle that’s been cooked overnight.
  • 53 Rennweg
    In the Middle Ages, it was gently sloping Rennweg that served as the city’s main shopping street and its widest. (Bahnhofstrasse? Back then the now tony street—one of the world’s most exclusive—was a moat known not charmingly as Fröschengraben “Ditch of The Frogs.”) These days, Rennweg is still lined with small boutiques, but the pedestrianized cobblestone-lined street serves less as a shopping draw than one for an idyllic stroll among centuries old pastel-colored buildings. Make sure to stop by Honold’s Tea Room for a few Lotti’s Best, divine squares of crunchy nougat enrobed in chocolate. Photo © Bruno Macor/FB/Zürich Tourismus.
  • 1636 Broc, Switzerland
    Switzerland is, and always will be, synonymous with the finest, smoothest, and above all, most delicious chocolate on earth. No wonder then that the Swiss indulge in this luxury more than any other country in the world. While each town creates its own unique taste of champagne, orange and other cocoa flavors, Zürich-born Teuscher, located on Bahnhofstrasse, is world famous and exports its chocolates to cities around the world, including Beverly Hills and New York. For the full history of Swiss chocolate Maison Cailler in Broc is great and offers a for a fully-interactive, automated tour with the added incentive of a tasting session at the end. The complete experience includes a train journey from Montreux on the Chocolate Train.
  • Bahnhofstrasse 28A, 8001 Zürich, Switzerland
    Sure, the menu comes in a dozen languages, but Zeughauskeller is no mere tourist trap. Occupying a 15th century building on Paradeplatz, the setting—arched windows, wooden ceiling beams and stone columns—is transportive, while traditional dishes include the Bürgermeister Schwert (veal steaks pounded thin and wrapped around a long sword blade and grilled). The house beer is an exclusive from the local TurbinenBräu brewery.
  • Talstrasse 1, 8001 Zürich, Switzerland
    This esteemed, five-star hotel, set in its own park overlooking Lake Zurich and the Alps, has a remarkable history. Opened in 1844 by Johannes Baur, the property hosted the world premiere of Wagner’s Die Walküre (Wagner himself performed), and Alfred Nobel’s former secretary, Bertha von Suttner, came up with the idea for the Nobel Peace Prize in one of the hotel’s salons.

    The 119 rooms are individually decorated with styles ranging from Art Deco to French Louis XVI and English regency, but all feature exclusive fabrics and furnishings from Europe, plus marble bathrooms with heated floors. The amenities are many, from valet parking and on-demand, chauffeured limousines to a round-the-clock concierge and even car-repair and flower-purchasing services.

    There are two renowned restaurants on-site, along with an inviting bar and an idyllic garden.
  • Bahnhofstrasse 75, 8001 Zürich, Switzerland
    Most of Zurich’s department stores have restaurants, but by far and away the most sprawling—and value-oriented—is this spot, atop Manor near Hauptbahnhof. The city’s unofficial canteen has a tantalizing salad bar (that’s priced not by the pound, but by the plate, which you can pile as high as you would like for about 12 Swiss francs or $13), grill (for burgers topped with herbed butter, steaks and local fish prepared as you wait), and sections for pastas, stir-fries, desserts, and fresh-squeezed juices.
  • Bahnhofstrasse 21, 8001 Zürich, Switzerland
    There are 14 outposts of the famed chocolate shop in and around town, but the one to go to is its flagship, which occupies a prime corner perch on Paradeplatz. There are gorgeous displays of Sprungli’s signature sweet, the Luxemburgerli, Lilliputian takes on the macaron; its exquisite line of truffles; and its dense, rich, uniquely shaped Truffe cake—quite possibly the best chocolate cake ever. Don’t miss its gorgeous second-floor café.
  • 7 Rennweg
    Built on the site of Roman and Celtic ruins, the unassuming 5-star Widder Hotel comprises nine medieval townhouses that were painstakingly renovated over a 10-year period by Swiss architect Tilla Theus. The results are jaw-dropping, from the unusual structures such as circular rooms and passages that refer architecturally to a Roman well uncovered during construction, to the mix of antiques and modern designer furnishings (Eames, Frank Lloyd Wright) in the rooms.

    Alongside the 35 standard rooms, 14 suites also mix the old with the new, featuring works of art by the likes of Robert Rauschenberg and Andy Warhol, contemporary design classics by Le Corbusier and Mies van der Rohe, and original medieval frescoes, exposed-beam ceilings, and brick or stone walls. All rooms are equipped with a TV, Quadriga communication system, and two telephones.

    Widder Hotel also features three great restaurants, a bar with more than 1,000 spirits, and a cozy garden restaurant and lounge open in the warmer months.
  • Pfingstweidstrasse 102, 8005 Zürich, Switzerland
    The 25hours brand is known for its playful take on the hotel experience, and this Zurich establishment follows suit. With an interior concocted by local designer Alfredo Häberli, the space features the usual mix of colorful, offbeat furnishings, slick design, and casual friendliness, as well as the cute touch of Häberli’s personal city tips scrawled on various surfaces.

    The rooms and suites are separated into categories of silver, gold, and platinum to reflect the city’s banking-capital status. That’s as corporate as it gets, however, since the interiors are decidedly funky, with bold colors, quirky carpets and artwork, and angular work desks. The hotel also offers a restaurant, living room and business lounge (with iMac workstation and free Wi-Fi), plus an in-house kiosk that stocks everything from necessities (shampoo and toothpaste) to accessories (Freitag bags).