Chocolate in every conceivable state of production; chocolate of every color, flavor and texture. Chocolate everywhere. The Zotter chocolate factory is easily one of the most delicious places in Austria, if not the world. The brand founded by Styrian visionary Joseph Zotter has grown from an insider tip among chocolate connoisseurs to a worldwide phenomenon, thanks to its Fair-Trade philosophy and imaginative flavors. Zotter recently won for “best milk chocolate in the world,” which only made official what Austrians have known for years. Their factory, which was transformed into a showroom and chocolate museum, is a true pilgrimage site for those of us with a sweet tooth. Even though it might be a showroom, visitors are encouraged to touch – and taste! From the cacao bean, over chocolate fountains to the final product, everything is to be smelled, sampled and enjoyed. The Zotter factory has become a favorite with both visitors and Austrians, young and old, and really anyone with a taste for great chocolate.