Driving up East 156 Street toward Waterloo Road for the first time, my first impression came from a sculpture by Cleveland-based artist Jerry Schmidt featured below the sign of a Sunoco gas station. On the opposite corner is a brightly colored mural celebrating the Waterloo Arts District. Arts Collinwood, founded in 2002, is at the head of the neighborhood. Further down Waterloo Road, there is more street art to be spotted, food to enjoy and shops to adore. Check out the Callaloo Cafe and Bar for a drink, Native Cleveland for locally made jewelry and Blue Arrow Records and Boutique for vinyl, cassettes, books and more. At the heart of the neighborhood is Beachland Ballroom & Tavern. There for more than ten years, the venue brings great shows to Cleveland, houses the This Way Out vintage shoppe in the basement and offers a great menu as well. Troy Schwartz, owner of Star Pop Vintage + Modern, has based his business there for more than three years. He said he liked the idea of being close to Beachland because of the constant stream of different types of people. Schwartz, whose store sells toys, clothing, books and more, also boasted that he only has about a five minute bike ride to the beach.