Perfect latté every time! On the East Side of Santa Cruz near Pleasure Point you'll find Verve Coffee. Very cool, laid back surfer vibe where locals hang out. A local turned me onto this place and every time I visit Santa Cruz I head straight to 41st Avenue. They have a downtown location as well. Great coffee roasted by hand with care. These folks know coffee. Baristas are spot on and have won awards! Friendly place to start your day.