In this Quebec toy store kids have the opportunity to create their own toutou (stuffed animal). For many parents the experience is equally exciting; their inner child resurfaces. There's a set ritual to the toy-making here: choose a toy, have it filled at the stuffing machine, pick a Guardian Angel or a Magic star and put a secret wish inside your new stuffed friend. The little "toutou" is even given its own passport and outfit before going home. The charming staff also help make the atmosphere dreamy and the store, which opened in Tremblant in 2004, has even won awards.