The Straf
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The Straf
The Straf
The Straf
The Straf
The Straf
The Straf
The Straf
The Straf
The Straf
The Straf
The Straf
The Straf
The Straf
Don’t be fooled by the slightly traditional stone facade; behind it lies one of Italy’s most avant-garde hotels. Built with deliberately bold materials—slate, brass, iron, concrete—the 4-star hotel draws a fashionable crowd. The impact of the "industrial-chic" interiors (all created by architect-designer Vincenzo de Cotiis) is endlessly impressive, from the bare concrete walls to the torn gauze trapped between sheets of glass along the corridors. Rooms are spacious yet discreet, with tailor-made chairs and sofas, bold lighting, and mirrored walls that open to reveal minibars and closets. Bathrooms are fitted with aged mirrors and designer sinks, and the showers have sheet-metal floors and brass walls. As one might expect from an edgy hotel like this, the staff are young and hip rather than formal, and their insider recommendations tend to be on the cool and in-the-know side.
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Neighborhood Vibe
Most of Milan’s main sites, including the Duomo and the Teatro alla Scala, are right on the doorstep. A five-minute walk will bring guests to the Museo del Novecento (Museum of the Twentieth Century), which houses 20th-century Italian and international artwork, while farther south guests can visit Porta Ticinese, a former city gate of Milan that’s now a major landmark. Near the gate is the Corso Porta Ticinese, a lively street with big-name main street shops and a slew of bars and restaurants. Don’t miss Zerodue, a modern but cozy place with a creative Italian menu and art by local artists.
Need to Know
Rooms: 64 rooms, from $237.
Check-in: 2 p.m., check-out: noon.
Dining options: Breakfast and lunch are served in a cute dining room that has square leather seats and art canvases on the walls. For lunch, the restaurant's à la carte menu features Euro-Asian fusion. The hotel does not serve dinner, but guests can enjoy complimentary Milanese finger food set out in the evening. The compact Straf Bar offers a heady mix of industrial iron panels, recycled and vintage 1970s decor, and potent cocktails; it draws a fashionable mix of locals as well as guests.
Insider Tips
Who it’s for: The hotel attracts a young and trendy clientele, though it is perfectly amenable to all demographics.
Our favorite rooms: The Wellbeing Rooms come with electronic massage chairs and an aromatherapy and chromotherapy corner that allows guests to improve their mood by changing the color of the lighting and by breathing in different scents.
Lobby art: Be sure to check out the lobby’s eco-minded art exhibit, “The Plastic Side of the Sea.” The piece is made from degraded plastic pulled from the ocean.
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