The Broad entered Los Angeles’s art scene with a much needed contemporary bang of curation, commentary and color. The porous white coral-like exoskeleton appears malleable like a Tempur-Pedic mattress and contrasts with the smooth, sturdy steel sails of the neighboring Frank Gehry-designed Disney Concert Hall. Even if you can’t make it inside, this architectural feat is worth viewing from the sidewalk. Upon entering, you are transported into a cave-like environment which is actually the floating base of the middle-level “Vault” where undisplayed works from the billionaire Broads are stored. Unlike most museums whose storage is out-of-sight and out-of-mind to visitors, the Broad is designed with this space at its heart, and you can even get a peep at the inner workings through windows in the central staircase. Natural light filters in to the 120,000-foot loft-like exhibition space, which features two floors' worth of works from prominent artists of our time, including Jean-Michel Basquiet, Jeff Koons, Cindy Sherman, and more.
In addition to these collections, the exhibit currently includes two must-see experiential art installations: Yoayoi Kasuma’s mirrored glitter LED world (“Infinity Mirrored Room—The Souls of Millions of Light Years Away”) and Ragnar Kjartansson’s enchanting nine-screen one-take live music video entitled “The Visitors”.
Reserve a free ticket in advance, as spaces are currently booked two months out—or be prepared to wait in the unpredictable day-of line.