Sugar Daze
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Paris Sugar Rush
Paris Sugar Rush
The tacit canon of dining out while traveling mandates that we indulge in the local fare but if you're spending enough time in one place, why not discover how chefs and bakers locally adapt international classics? One of the most widely-disputed American foods in Paris has been everyone's favorite dessert - the cupcake. The French bakers who try their hand at replicating the American sweetheart treat tend to produce a dry cake with icing that lacks the right dose of sweet. The woman who pioneered the cupcake movement in Paris, however, is American and goes by the name Sugar Daze. For four years it was an online-only business model that brought her tremendous success, catering events for major brands and weddings in addition to small scale orders (like those for nostalgic expats). Now with a brick and mortar shop (since June), her reach stretches even further. I'm all about supporting businesses launched by expats and even more so when the product is this good. She introduced Parisians to the joy wrapped up in brightly colored paper foil and inspired acolytes to learn the art of cupcake and cake decorating. These cutesy treats are worth everyone's time, regardless of whether you come from a place where cupcakes are ubiquitous. Location: South Pigalle, around the corner from the now-trendy rue des Martyrs.
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