Don’t let the Story Hotel Signalfabriken’s location in Sundbyberg, less than 20 minutes from Stockholm’s city center, confuse you; this is one cool hotel. Tiny Sundbyberg may be a lively suburb of the capital, but it’s also Sweden’s smallest municipality, and its distinctive character shines through in this reclaimed former manufacturing complex on the town square. An extension of its first hotel, in Stockholm’s city center, the artsy Story brand’s second outpost takes the industrial-chic look even further, with floor-to-ceiling casement windows, doors repurposed as headboards, track lighting, and plenty of exposed brick and concrete. And yet, the look is far from spartan; its signature Scandinavian cool infuses the hotel with a warmth and softness that appeals to both the weekday business travelers (the surrounding area is home to a number of major companies) and discerning weekend tourists looking to explore a local neighborhood. Story knows how to do nightlife and cuisine, and it attracts more than its fair share of the inevitably well-dressed locals to its bar and restaurant.
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Nestled in the tiny suburban town of Sundbyberg, the Story Hotel Signalfabriken is surprisingly close to Stockholm’s city center: the metro trip from hotel front door to bustling tourist center takes barely more than 15 minutes. And, for business travelers and those with early-morning flights, Bromma Airport is as equally short a trip. Sundbyberg itself is relatively quiet, with shops, restaurants, and cafés popular with locals and the area’s many business travelers; the knowledgeable staff can suggest favorite spots. Stockholm’s sights like the Royal Palace, Gamla Stan, and Östermalm are easily accessible via public transportation—or a scenic bicycle route—as are Stockholm’s many acclaimed restaurants, cozy cafés, lively nightclubs, and designer boutiques.
Need to Know
Rooms: 83 rooms, two suites. From $159. Check-in: 2 p.m.; check-out: noon. Dining options: Housed in the former fire house next door, Brick No.6 is an unpretentiously cool restaurant and lounge whose gourmet, Northern-European-fusion take on classic brasserie cuisine attracts discerning locals and hip guests. The expansive Swedish breakfast is included in all rates, and the traditional Swedish lunch offerings change daily. Spa and gym details: The hotel has neither a gym nor a spa, but Face Stockholm toiletries are included in all bathrooms for a luxurious shower or bath.
Who's it best for: Design lovers, hipsters, and stylish, budget-conscious travelers; during the week, business travelers looking for some character. Our favorite rooms: The Just Large King rooms are plenty big, but the two-story Loft and Duplex suites provide all the space you need to spread out and feel right at home in Stockholm. Both have oversize windows looking out over the city’s square. Bring it home: The modern artwork adorning the walls has been curated in conjunction with Wonderwall, an art dealer that specializes in limited-edition prints. Any print in the hotel can be purchased through the Story or Wonderwall’s websites.