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Korea's Fashion Capital
The sidewalks of Seoul are one big fashion show. Both men and women dress to the nines, and boutiques purveying designs by local designers abound. In-the-know locals with a passion for fashion frequent Galleria Design Street. Located on the second floor of the Galleria Department Store in Apgujeong, Gelleria Design Street is bursting with the products of up-and-coming Korean designers. Another trendy boutique is ALAND in Myeongdong—think Urban Outfitters meets Anthropologie—featuring a hodgepodge of quirky Korean labels covetously snapped up by young urban hipsters. Seoul may not be in league with Paris or Milan, but considering that it now has its own fashion weeks and is turning out world-famous designers, perhaps it soon will be.
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