Bay Area coffee culture can bewilder. The city is saturated with third-wave roasteries, each one staffed by knowledgeable baristas, fragrant with sustainably-sourced beans and house-baked pastries. Among these marvelous places, Reveille Coffee Company stands out. The small-scale company has three locations; its North Beach cafe is actually positioned at the intersection of the Chinatown, North Beach, Jackson Square, and Financial District neighborhoods. Its copper grinders gleam, while its glass walls keep the space bright throughout the day, and its coffee soothes. And as befits a cafe of this caliber, the menu is thoughtful and creative: order an avocado toast or chia seed pudding bowl for breakfast, a prosciutto salad or toasted sandwich for lunch.