Officina Profumo Farmaceutica di Santa Maria Novella
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Herbalist Shop in a 13th-Century Chapel
The Officina Profumo-Farmaceutica di Santa Maria Novella (to give its full name) is now a global brand, but this is where it all began, in a frescoed, 13th-century chapel in Florence. The place is as stunning as the products that are still made from ancient recipes and formulas invented by an order of Dominican monks, and a visit here is sure to end in a major dent in the credit card as it’s all so tempting. You will find aromatic lotions and potions, signature soaps (said to be the best in the world), room scents, smelling-salts, and that must-have item on any medieval Signora’s wish list: skin-whitening powder.
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