Sivan Askayo visited Flanders as a guest of Visit Flanders. A winning concept of a launderette combined with a cafe is now getting a twist and raising its functional appeal with the addition of a hairdresser. It’s all under one roof in a well-designed space called WasBar.
The founders of WasBar are two young guys who live in Ghent and who used to take their laundry to their mothers. Their concept won a TV competition for young entrepreneurs (the Flemish version of The Apprentice), and they opened the space in October 2012.
The design studio PinkEye created a colorful space for students and young professionals in Ghent, which is a university city. I loved the graphic identity of the place, from a clothespin crossed with a bottle opener logo to the pink/light blue/mint green color palette, not to mention that each laundry machine has a name!
The space is open until 10 p.m., and there is no better thing than overhearing two young guys in their 20s discussing their laundry.