British celebrity chef Jamie Oliver's first restaurant in Hong Kong only takes reservations for a section of the restaurant, we found out. We tried our luck and walked in on a Tuesday night and was lucky enough to score one of the last tables at 8pm. The atmosphere is cozy yet kitschy, and very much "Jamie". The rustic Italian menu ranges from pastas and mains to Nibbles and antipasti. We ordered two Planks - one fish, one meat - which were propped up on four cans of tomatoes (cue the quirkiness of the restaurant concept) and enjoyed the variety that was presented. We eyed the heartier dishes like Lobster Al Forno and Osso Buco for next time. There's also a popular kids' menu, presented in a Viewfinder to whet the kids' appetites. The desserts, like the Pavlova, were a tad on the sweet side, but the overall experience was fun, relaxed and animated - probably just what the chef had intended.