For its much-anticipated first outpost outside London, the hip Hoxton boutique hotel brand—named for the trendy hipster neighborhood of its first hotel—chose five 17th- and 18th-century townhouses (including a former mayoral residence) on the canals of the Dutch capital. The brand has a formula that works, but rather than just impose its signature style on another city—colonial-style, if you will—the designers have done it the other way around, impose the buildings’ architectural styles and the city’s aesthetic on the brand. Original parquet floors, beamed ceilings, and wood paneling infuse the midcentury leather furnishings, geometric mirrors, and creatively patterned subway-tiled bathrooms with a Dutch feel, while the turquoise of the canal outside is reflected in the paint. Two rooms have original ceiling frescoes, and five have (non-working) fireplaces. In the ways that count, the Hoxton is true to its brand, such as bespoke toiletries, a scenester restaurant, a trendy bar, and its signature daily breakfast bag with a banana, granola, and orange juice.
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At the northern end of Amsterdam’s historic central canal district, on a scenic block between the Herengracht and Singel canals, the Hoxton Hotel Amsterdam has both a prime location and postcard-worthy surroundings. It sits right in the middle of the popular Negen Straatjes (or Nine Streets) area, known for its many hip boutiques and cafés, and is surrounded by some of the most picturesque Golden Age canal houses. Popular Prinsengracht is just a couple canals over, home to sights like the Anne Frank House and Westerkerk, the church where Rembrandt is buried. Lively and historic Dam Square, and the adjacent red-light district, is within walking distance as well.
Need to Know
Rooms: 111 rooms. From $98. Check-in: 2 p.m.; check-out: noon. Dining options:A trendy, laid-back eatery decked out in subway tiles and tufted banquettes, the Italian-inflected, all-day Lotti’s restaurant is run in conjunction with the arbiters of cool at the Soho House Group. Up a spiral staircase from the lobby, the mezzanine-level Up Top bar attracts beautiful, hip locals for coffee, cocktails, and prime people-watching. Spa and gym details:The hotel has neither a gym nor a spa, but cycling around the canals of Amsterdam should provide plenty of exercise.
Who's it best for: Hipsters, artists, and followers of boutique hotel trends. Our favorite rooms:One of the rooms in the former mayor’s residence, on the Singel side of the building, not only has a painstakingly restored ceiling fresco, but also has a double shower hidden inside a cupboard. Talk about a find. Good to know:The Apartment, the hotel’s hip event space, also hosts HoxTown, the brand’s signature events calendar, which can include anything from expert talks to a pop-up tattoo parlor, open to guests and locals alike.