To reach Hotel Awayou in Morocco’s Valley of Roses, your journey doesn’t end when the bus from Marrakech pulls into Kelaat M’Gouna, the valley’s main town of about 15,000 people. Hop next into a shared grand taxi. Forty-five minutes later, you’ll reach a dusty village called Boutaghrar and a sign you can’t miss for Hotel Awayou.
The hotel’s owner and gracious host, Ibrahim, might meet you at the door with his adorable, curly-haired son, also named Ibrahim, before showing you to your room. There are 18 total, which feature tiled floors, warm terracotta walls, Berber bed coverings, and, most importantly, views of the valley – all starting at 100 dirhams (US$11) for two people and breakfast.
Breakfast, I should mention, is worth lingering over, when Ibrahim lays before you a spread of sweet mint tea, Moroccan omelets, warm bread, cheese, honey, and jam. With your belly warm with tea, spend your days exploring the valley, wandering through the lush M’goun riverbed past children playing soccer and women out harvesting the valley’s famous roses. It’s moments like these that’ll have you cancelling the rest of your itinerary to Casablanca, Fez, Essaouira, etc.
As remote as it is, Hotel Awayou really is simple to find. You can view more photos of the property on their website, and contact Ibrahim via email (email@example.com) or phone (+212 524 83 09 25). If possible, plan your trip in late April or early May, when the annual rose harvest and festival take place.