Bhutan, not economically advantaged by any measure of monetary wealth & a least "developed" world nation, (70% a trekker's dream of forest) has ranked happiest in Asia. The 4 Pillars of Happiness, honed after the Throne declared Well-Being the measure of Nat. Providence (not domestic product) provided these principles to the indigenous people (in order of service): sustainable economic dev., env. conservation, preservation of nat. culture, & good governance.
In honor of IPW consider how Heritage Preservation inversely promotes tourism & spiritual balance by drawing diversity to Bhutanese life-practice. While Americans blitzed w/2k advert. msgs a day (mostly to a theme: “you're inherently unworthy/less happy w/o a product, service, commodity) happiness holds broader application for Bhutan: identity empowerment. Racing to preserve id & culture from encroachment of the world, it survives by being distinct, different, be "being-well.”
In touch w/spirituality, a model of tranquility, it's pitting 4 pillars, 9 domains & 72 indices against 50+ Holly/Bollywood.channels.
Following a Confucian proverb the 4 pillars build inside to embrace the outside: balance in home, nation and world begins in the heart... As the proverb goes:
If there's righteousness in heart, there'll be beauty in character, If there's beauty in character, there'll be harmony in home. If there is harmony in the home, there'll be order in nation. If there's order in nation, there'll be peace in the world ~~