I first discovered Grom while studying abroad in Florence. The gelato shop is hidden down a small street that is right around the corner from the Duomo. I, without shame, found myself frequently in that corner of town.
Years later when I moved to Milan, you can imagine my delight upon discovering that there was not only A Grom in town, but there were FIVE!
I admire Grom for it's simplistic, back-to-basics concept and, of course, it's incredibly delicious product that is always fresh and bursting with flavor no matter in which of its many locations you find yourself.
Favorite flavor combination: Caffè and Crema di GROM