Floroom
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Hidden away in two second-story apartments in two historic Florentine buildings are eight of the sleekest and most stylish rooms in a city that often forgets it’s not still in the Renaissance. Floroom began its life as just Floroom 1, an expansive pied-à-terre that the design-conscious owners transformed into a four-room boutique bed-and-breakfast, the kind of place in which they and their friends would want to stay. It’s a vision of black, white, and gray, with polished hardwood floors, vintage furnishings, and walls adorned with oversized black-and-white photographs. Floroom 2 joined the family a few years later, just across the river, with its parquet floors, elegant gray armchairs, and the same warm and welcoming atmosphere that comes through when the proprietors cook guests’ breakfast in each apartment kitchen and offer suggestions of their favorite local spots. Sure, rooms are small—each Floroom does have a common area with a TV and DVD library—but it’s hard to beat the feeling of crashing at a stylish friend’s place while visiting one of the most beautiful cities in the world.
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Neighborhood Vibe
Barely a few steps from the Arno, in the quieter Oltrarno neighborhood, Floroom 1 is south of the river, on a tiny street in an area only marginally less flooded with tourists than those on the other side of the Ponte Vecchio. Sights like the Palazzo Pitti, Boboli Gardens, and Villa Bardini, with its own magnificent gardens, are all practically around the corner, and the neighborhood is filled with popular local eateries and traditional craftsmen’s shops and workshops. On the northern side of the river, amid the tourist heart of the city, Floroom 2 is sandwiched between the Basilica di Santa Maria Novella and the Palazzo Strozzi. Everything from the Duomo—the Cattedrale di Santa Maria del Fiore—to the Palazzo Vecchio and the cafes of the Piazza della Repubblica is within walking distance.
Need to Know
Rooms: Eight rooms. From $108.
Check-in: 2 p.m.; check-out: noon.
Dining options:Neither of the Floroom apartments has a restaurant, but a full, homemade daily breakfast is included in all stays, and served in the apartment kitchen. The Smeg fridge in each Floroom is stocked daily with snacks and drinks, and fresh homemade pastries are left for guests to munch on at all hours.
Spa and gym details: The hotel has neither a gym nor a spa, but the staff can help arrange spa treatments upon request.
Insider Tips
Who's it best for: Independent, active travelers who privilege location and style over size.
Our favorite rooms:In the more modern-styled Floroom 2, Deluxe Room 8 is the largest of the otherwise quite compact rooms, with a bathroom with two decadent showers.
Access at your fingertips:Never again worry about getting locked out; one key code lets you into the building, the apartment, and your room.
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