In the realm of thoughtful gestures, a bouquet of flowers appears entirely intimate. Usually, this means choosing an arrangement (made by someone else) and a card (written by someone else) and hoping that whatever is delivered matches your sentiment. On second thought, that doesn’t seem too considerate. At Fleurish, the first do-it-yourself “flower bar,” the thoughtfulness is two-fold (and much more intimate): build a seasonal floral display that matches your own tastes, and then feel the satisfaction of doing so by hand.
Created by celebrity floral designer Amy Marella, Fleurish looks modern – phone-charging plugs unfurl from private cubbies under work stations, personal flat-screens give step-by-step tutorials, and a photo booth sends pictures directly to email accounts – but the process still manages to feel traditional. Once you pick a type of “fleurkit” to model your seasonal arrangement after, you then decide how to outfit the flowers and accompanying baubles. Fasten a hydrangea next to a rose, place a sunflower above a gathering of berries, or group succulents around heaps of moss. As you work, be sure to ask observing employees for advice. It’s that mix of cutting-edge and comfort that makes this project fun.
In about an hour, take your finished bouquet with you or allow it to be delivered by Uber. You can also sign up for classes, plan parties, buy specialized tools, or take a few flowers to go. As you now know, these are the kind of thoughts that count.