What do you get when you combine a design gallery/store with a café, beauty salon, fashion boutique and rental apartment? Add it all up and it equates to Droog, a multifunctional space that melds a 160-square meter exhibition space with an airy dining room, a tearoom overlooking an outdoor garden and a single bedroom for overnight guests.
“The concept of a hotel has been reversed," says Renny Ramakers, co-founder and director of Droog. "Whereas a hotel is...mostly about sleeping, here we have enlarged and emphasized all the aspects that many hotels also offer and made them central to the experience—and it even has a room to sleep in.”
Housed in a 17th century building in central Amsterdam, Droog showcases product design in exhibitions and lectures, and invites people to plug in as they choose. In the gallery, view the latest in international furniture design, art and fashion. Shop at the Droog Store, then refuel at RoomService by Droog, open for late breakfast, lunch, high tea and early dinner, or just drinks and snacks. Head to Cosmania to up your beauty game, shop for hip fashion at Kabinet and stock up on wellness products at Weltevree.
On top floor, Hôtel Droog offers overnight guests a brightly-lit bedroom, bathroom with separate bath and shower, living area and kitchen. Perched in the aery enclave, enjoy a splendid view of Amsterdam rooftops and the city below.