Part motorcycle shop, part surf lifestyle brand, Deus ex Machina is hard to define, and that’s how owner Dare Jennings likes it.
98-104 Parramatta Rd., Camperdown, 61/(0) 2-8594-2800. This appeared in the August/September 2013 issue. Image: Petrina Tinslay
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Deus ex Machina
Nabbed this directly from their website, as I could not possibly have put it better:
"Deus ex Machina (god from the machine) roared into Australia’s cultural consciousness in 2006, with some neatly customised motorcycles and a quaint notion that doing something is more fun than just owning something. Deus ex Machina is a step bigger than a brand: it’s a culture. Our openness and enthusiasm strike a chord with people, wherever they are…"
Let's just say this. I never wanted a motorcycle in my life. After spending about 10 mins in the store, I had to have one!
This has become one of my all-time favorites in Sydney, and there's plenty of other, more manageable merchandize that'll actually fit into your suitcase.
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